Make sure your site is still working for you and your visitor
Every website needs to be evaluated regularly with a fresh pair of eyes and with
feedback from your customers. Websites should be updated with new information
regularly, and sometimes they need a facelift if they start to appear dated and
uninviting. Fonts go in and out of style, just like clothing. Stay fresh. Never stop
honing your site.
We keep two questions top of mind when reviewing your website:
What’s in it for your visitor?
If your website isn’t providing value to your visitor, they will leave. You want to
anticipate their needs and fulfill them – easily. Learn about your products. Buy product
and accessories. Find your nearest location. Find useful tips to using your products.
Look inviting.
What’s in it for your organization?
At the same time, your organization has goals for your website. Sell products and
services. Provide useful information to save time and money on call processing. Drive
business to your storefront. Gather lead information. Troubleshoot simple product
problems. Entice visitors to do buy, call, do … something!
We tour and test your website. Based on your visitors’ goals, your goals and industry
usability standards, we confirm that your website is working well for all parties. And
where it requires tweaking or re-working, we make clear suggestions that you can
act upon immediately.
Keep sharpening your website tools!
objectives. We provide value to your organization at every level.
Simple – easy to navigate and
understand, easy to get desired
information, easy to contact you
Fresh – interesting, consistent, on
message, with call to action
Current – up-to-date content and
offers, designed to suit your target
market
Let us help your business as
we’ve helped others to maintain a
well-honed website.