about_us

About Us

We evaluate existing sites with an eye to meeting

marketing objectives and usability requirements.

We hone your website.

With many years of experience in marketing communications, usability testing,

website review and design, we understand what works and what is confusing.

We believe in keeping it simple. We will provide you with suggestions that you

can act upon to make immediate improvements to your website.

We believe the online world insists on instant gratification. If your visitor can’t

find what they want within seconds of arriving at your site, they are

a click away from a competitor’s site. Even seemingly small changes to

a site can keep your visitor engaged longer.

The longer a visitor is in your site, the more they will read, see,

and do – the greater the impact of your message!

Cathy Gill, Principal

For more than two decades Cathy Gill has contributed to the success

of both small and large organizations by augmenting or creating marketing

and sales programs that are aligned with organizational goals, and by

bringing clarity to their documented processes. Read more...

Hone - verb

To make more intense or effective;

improve, perfect: to hone one’s

skills.